A slow site is the most expensive thing on your website.
Half of mobile visitors leave a site that takes more than three seconds to load. I make slow sites fast — which means more rankings, more leads, and a much better user experience.
Why speed matters now more than ever
Google’s Core Web Vitals are an official ranking factor. A slow site is a worse ranking, fewer visitors, and a higher bounce rate. Even a one-second improvement in load time can dramatically increase conversions.
- Better Google rankings (Core Web Vitals are a ranking signal)
- Higher conversion rates — every 100ms matters
- Lower bounce rates on mobile
- Better user experience across all devices
- Reduced hosting and bandwidth costs
What I optimize
Frontend
- Image compression and next-gen formats (WebP, AVIF)
- Lazy loading for images and videos
- Critical CSS and render-blocking resource fixes
- JavaScript splitting and deferred loading
- Font loading optimization
Backend & hosting
- Caching configuration (page, browser, object)
- CDN setup for global delivery
- Server response time tuning
- Database optimization (for WordPress sites)
- Hosting upgrade recommendations
Core Web Vitals
- LCP (Largest Contentful Paint) optimization
- INP (Interaction to Next Paint) reduction
- CLS (Cumulative Layout Shift) fixes
What you get
A before-and-after report with measurable improvements: faster load times, higher Lighthouse scores, passing Core Web Vitals, and a noticeable difference in how your site feels to use.
Frequently asked questions
How long does performance optimization take?
A full speed audit and initial optimization typically takes 3–5 business days. You receive a Lighthouse score report before and after, so the improvement is measurable.
What Core Web Vitals scores should I target?
Google’s benchmarks: LCP under 2.5s, INP under 200ms, and CLS under 0.1. I aim for a Lighthouse performance score of 90+ for every client.
Will speed optimization change how my site looks?
No — performance work is entirely under the hood. Image compression, code minification, caching, and server configuration. Your site looks identical but loads significantly faster.
How much does site speed affect Google rankings?
Core Web Vitals are an official Google ranking factor. A slow site loses positions to faster competitors with similar content. Speed also directly improves bounce rate and conversions.
Make your site fast. Watch your numbers move.
Free 15-minute speed audit. No pressure, no pitch.