Sackville Optometry: 26 to 42 Google reviews in one week

The problem

Sackville Optometry already had a working website and a solid local reputation. The problem was not design. It was visibility.

Their Google Business Profile was incomplete, and their site had a handful of on-page SEO issues that were quietly holding back how often they showed up in local search.

What I found

• The profile was missing current hours, had out-of-date photos and had not had a new post in over a year, all signals Google uses to judge whether a listing is active
• Several key pages on the site had no meta descriptions
• The practice's service area was not clearly stated anywhere search engines could read it

What I changed

• Rebuilt the Google Business Profile from the ground up: corrected categories, current hours, a full photo set and a posting cadence
• Fixed page titles and meta descriptions on the site
• Added structured data so Google could understand what the practice offers
• Cleaned up technical issues that were limiting how the site got crawled
• Set up a simple review request sent to patients right after their appointment, with a direct link to the review box

The result

Within a week, reviews went from 26 to 42. In the first month the practice had 2,340 impressions in search. More reviews, more recently posted, help how a practice shows up for local searches.

No new website and no ad spend. The work was fixing what was actually broken and asking for a review at the right moment, which most businesses skip.

What the client said

"Hudson helped us fix several SEO issues and optimized our Google Business Profile. Within a week our reviews went from 26 to 42. Fast, easy to work with, knew exactly what needed to be done."Sackville Optometry

Related reading

• How to Get More Google Reviews (Without Being Pushy)
• How to Set Up and Optimize Your Google Business Profile
• Local SEO for Halifax Businesses: A Practical Checklist