Trades · Beaverbank, NS
CB Woodworks
CB Woodworks builds live edge tables, epoxy pieces, and custom built-ins — work that photographs beautifully but was buried on an outdated site. Full redesign structured around portfolio proof, local search, and a shorter path to a quote request.
The problem
The previous site didn't showcase the craftsmanship — small photos, no clear service breakdown, and weak calls to action.
Local search terms for custom furniture and millwork in the Halifax region weren't landing on dedicated pages.
Contact flow asked for too much upfront, filtering out people who just wanted a ballpark and a callback.
No structured data or technical SEO foundation for Google to understand what the business actually sells.
What we did
Restructured the sitemap around services — live edge tables, epoxy work, built-ins — each with its own page and gallery.
Built a portfolio-forward layout that leads with project photography above the fold.
Shortened the quote form to the fields that predict a qualified custom job.
Added LocalBusiness schema, optimized meta, and a sitemap aligned with Halifax-area search terms.
Walkthrough recording so the owner can update project photos and pricing without a developer.
Results
A site that matches the quality of the work — fast, mobile-first, and built to convert browsing into quote requests.
Clear local SEO signals for custom millwork and furniture in the Halifax region.
The owner can maintain project galleries independently after launch.
Need results like this? Start with a free site audit.