26 to 42 Google reviews in one week — for a Lower Sackville eye care clinic.
Local SEO fixes and a sharp Google Business Profile strategy delivered results in days, not months.
The business
Sackville Optometry is a full-service eye care clinic serving Lower Sackville and the broader Halifax Regional Municipality. Dr. Ashley Taweel runs a small, trusted practice that had been operating for years — but their online presence wasn’t reflecting the quality of care they provided in person.
They came to me with a common problem: solid business, weak Google visibility. Their website had technical SEO issues and their Google Business Profile wasn’t optimized. With only 26 Google reviews, they were losing potential patients to clinics with stronger map pack presence — even competitors that weren’t necessarily better.
The problem
A quick audit uncovered several issues working against them:
- SEO issues on the website suppressing search visibility
- Google Business Profile not fully optimized — weak description, missing service categories, incomplete information
- No system in place for requesting reviews from satisfied patients
- 26 Google reviews — low for an established local healthcare business
- Review count lagging well behind competitors in the HRM eye care market
The issue wasn’t the quality of the practice. It was that their online signals weren’t strong enough for Google to surface them confidently in local results.
What we did
1. Fixed the SEO issues on-site
I audited the site for the problems most commonly affecting local ranking — title tags, meta descriptions, heading structure, keyword targeting, and technical crawl issues. Each fix was prioritized by impact and implemented cleanly, without disrupting the existing site content or design.
2. Overhauled the Google Business Profile
The GBP is often the most underused asset a local business has. I rewrote the business description with keywords that patients in Lower Sackville and HRM actually search. Service categories were properly selected. Hours, contact info, and service area details were corrected. The profile was rebuilt from “functional” to fully optimized.
3. Set up a review request strategy
Getting more Google reviews isn’t about asking more — it’s about asking right. I built a simple, repeatable review request process Sackville Optometry could use with every satisfied patient — the right timing, the right message, making it frictionless to leave a review. No software required. No monthly fee.
The result
“Hudson helped us fix several SEO issues on our website and optimized our Google Business Profile. Within a week our Google reviews went from 26 to 42. He was fast, easy to work with, and knew exactly what needed to be done. Highly recommend!”
Sackville Optometry — Lower Sackville, NSIn seven days: 26 reviews became 42. That’s a 61% jump — not from any trick or shortcut, but from fixing the right things and giving patients an easy path to leave feedback they wanted to give anyway.
Beyond the reviews, the profile and on-site fixes created a stronger long-term foundation for organic rankings in the HRM market. The review momentum continued to build after launch.
The takeaway
For most local businesses, there’s a gap between the quality of service they deliver and the strength of their online presence. Closing that gap doesn’t always require a full rebrand or a year of SEO work. Sometimes, targeted fixes to the right things — website, GBP, and reviews — deliver results in days.
If your Google Business Profile is incomplete, your review count is lagging, or your website isn’t surfacing for the searches that matter, the fix is usually closer than you think.
Your business deserves this kind of visibility.
Let’s figure out what’s holding your Google presence back — free, no strings attached.