Healthcare · Lower Sackville, NS
Sackville Optometry
Dr. Ashley Taweel's eye clinic had happy patients but no system turning that goodwill into Google reviews. Local SEO and Google Business Profile work focused on profile completeness, category accuracy, and a frictionless review request flow.
- Google reviews, one week
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2642
The problem
The Google Business Profile was under-optimized — incomplete service listings and categories that didn't match how patients actually searched.
Review count was stuck at 26 while competitors with fewer happy patients ranked higher in the local pack.
No automated or consistent way to ask satisfied patients for a review at the right moment.
On-site SEO signals didn't reinforce what the profile claimed about services and location.
What we did
Audited the full profile against top-ranking optometry clinics in the area — categories, services, photos, and Q&A.
Corrected primary and secondary categories and filled service area coverage.
Installed a direct review link workflow for front-desk staff and follow-up communications.
Aligned on-page meta, structured data, and content with the optimized profile.
Set up monitoring so review velocity and local pack position could be tracked week over week.
Results
Google reviews grew from 26 to 42 within one week of launching the review request system.
Profile completeness score improved across every category Google weights for local ranking.
The clinic now has a repeatable process — not a one-time push — for ongoing review growth.
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