Construction · Lawrencetown, NS
Terra Screws
A ground-screw foundation contractor's whole business lived on one GoDaddy-builder page — slow, inaccessible, and bloated with third-party scripts. Full static rebuild, technical SEO, and a live domain migration that never touched their business email.
Walkthrough
- Scripts per page load
-
641 - CTA contrast (WCAG AAA)
-
1.3:17.11:1 - Lead form fields
-
74 - Structured data & sitemap
-
NoneLive
The problem
The entire site ran on GoDaddy Website Builder: 64 JavaScript files on a single landing page, most of them analytics and widget trackers the owner never asked for.
Primary call-to-action buttons failed WCAG contrast at 1.3:1 — illegible for anyone with low vision and a liability for a trades business.
A seven-field lead form asked for information prospects wouldn't give a cold contact.
No structured data, no sitemap, no canonical strategy — Google could index the page but had nothing rich to show.
What we did
Rebuilt from scratch as a static Astro site: one HTML file, one deferred script, images in WebP with explicit dimensions to kill layout shift.
Rewrote the lead form down to four fields that actually predict a qualified inquiry.
Added LocalBusiness schema, sitemap, geo meta, and a branded Open Graph card.
Migrated terrascrews.com from GoDaddy DNS without touching MX records — business email stayed live throughout.
Fixed mobile navigation that previously broke on iOS when the menu opened (position:fixed scroll-lock bug).
Results
Page weight dropped from a script-heavy builder page to a static build that loads in under a second on mobile.
CTA contrast moved from 1.3:1 to 7.11:1 — WCAG AAA.
The owner gets form submissions in the same inbox, with a walkthrough recording for edits they'll actually make.
Need results like this? Start with a free site audit.