August 20, 2026 · 6 min read
Sackville Optometry already had a working website and a solid reputation locally. Their problem wasn't design — it was visibility. Their Google Business Profile was incomplete, and their existing site had a handful of on-page SEO issues that were quietly holding back how often they showed up in local search.
What I found
The Google Business Profile was missing current hours, had out-of-date photos, and hadn't had a new post in over a year — all signals Google uses to judge whether a listing is active and trustworthy. On the site itself, several key pages were missing meta descriptions, and the practice's service area wasn't clearly stated anywhere search engines could read it.
What I changed
I rebuilt the Google Business Profile from the ground up: corrected categories, current hours, a full photo set, and a posting cadence. On the site, I fixed titles and meta descriptions, added structured data so Google could understand what the practice actually offers, and cleaned up a few technical issues that were quietly limiting how the site got crawled.
Then, the piece that moved the review count specifically: I set up a simple review request sent to patients right after their appointment, with a direct link straight to the review box — removing the friction that stops most people from following through on "I should leave them a review."
The result
Within one week, reviews went from 26 to 42 — a real, verifiable jump, not a projection. More reviews, more recently posted, directly improved how the practice ranked for local searches, which is the actual goal: not a vanity number, but more of the right people finding them on Google and choosing them over a competitor with a thinner, older profile.
No new website. No ad spend. Just fixing what was actually broken, and doing the one thing — asking for a review at the right moment — that almost every business skips.