Is your website actually bringing you customers?

I build and fix websites, run local SEO, and set up practical AI tools for small businesses across Canada. I build the draft first. You decide if it's worth paying for.

Usually replies within one business day.

What I do

Three things. No twelve-tier packages, no retainer talk. Each one has its own page with the details.

Pricing

Starting prices in Canadian dollars. Every job is scoped and quoted up front, so there are no surprises, and for a rebuild you see the free draft before you pay.

Website Audit

From $50 CAD, flat fee

A real, specific look at your site: speed, mobile, forms and SEO basics.

What you get

  • A short written list of what to fix, in priority order
  • No obligation to hire me to fix it
  • Sometimes free, so ask

Not included: the fixes themselves (see Cleanup), hosting and domain fees.

See details →

Website Cleanup

From $500 CAD, flat rate

Your site stays, the problems go.

What you get

  • Everything the audit flagged, fixed and tested
  • Speed and mobile layout brought up to standard
  • Technical SEO: titles, meta, structured data, sitemap

Not included: a full redesign (see Rebuild), hosting, domain and ongoing maintenance.

See details →

Full Rebuild

From $1,500 CAD, one-time

A custom site coded from scratch. Free draft first. Pay only if you keep it.

What you get

  • Custom-built, mobile-first, written around your business
  • Domain, hosting, analytics and Search Console set up
  • One round of changes after launch

Not included: hosting and domain fees, and ongoing maintenance.

See details →

Local SEO / Google Business Profile

From $400 CAD, one-time setup

Fix what keeps you off Google, then build the reviews that keep you there.

What you get

  • Google Business Profile audit and optimization
  • On-site technical SEO and local keyword targeting
  • A real review process, plus plain-language reporting

Not included: ongoing monthly management and paid advertising.

See details →

AI Tool

From $300 CAD, one-time, scoped per tool

One practical tool that saves real hours, scoped up front.

What you get

  • A walkthrough of your workflow to pick the right tool
  • The tool built and connected to what you already use
  • Plain-language instructions and one follow-up adjustment

Not included: third-party software or AI usage fees, hosting and ongoing maintenance.

See details →

Prices are starting points. Larger or more complex jobs are quoted after a short conversation. Ask for a free audit and I will tell you what yours would cost.

How it works

No deposits, no lock-in. For a rebuild, you see it before you decide.

1

I build the draft

Tell me about your business and I get to work. For a website rebuild, I build a real working draft first, not a slideshow or a sketch.

2

You review it

You see the actual site, on your phone and your desktop. We adjust whatever you want changed until it feels right.

3

You pay only if you keep it

If you love it, we launch and you pay. If it is not right for you, you walk away owing nothing. That is the whole deal.

Real projects, real numbers

Recent, verifiable results. Not invented stats. See all case studies →

Past to Present: WordPress to Astro rebuild

A WordPress site broke under an expired Elementor license. Full rebuild to static Astro site, all 9 testimonials preserved, five days from message to live domain. Same brand, zero plugins.

9/9
Testimonials preserved
0
Plugins left to break
~5
Days to production

Rise Counselling Collective: Squarespace to custom site

A counselling practice outgrew its Squarespace template. Custom site, admin panel so the team updates profiles themselves, and all 20 old page addresses redirected so search rankings carry over.

20/20
Old addresses redirected
154 → 17KB
One photo, same quality

SolveHFX: AI civic reporting tool

Snap a photo of a pothole, and AI drafts a report and routes it to the right authority. Built and shipped solo. Featured on CBC News and the Chronicle Herald.

309
Reports filed
16/16
HRM districts
51
Issues resolved

Terra Screws: full website rebuild

A ground-up rebuild for a foundation crew, clear service breakdown, real photos, a quote flow that actually gets used.

64 → 1
Scripts loaded
1.3 → 7.11
Contrast ratio

Sackville Optometry: local SEO

No new website, just a Google Business Profile fix and an on-site SEO pass on their existing site.

26 → 42
Reviews, 7 days
2,340
Impressions, month 1

GoLocal Quote: AI lead intelligence dashboard

A full lead gen dashboard built for GoLocal Quote's sales team: it collects leads from Reddit, Kijiji, and Facebook, scores intent with Claude AI, and drops qualified leads into a dashboard reps review and act on. No auto-posting, no auto-messaging, humans stay in control of every outreach.

3
Lead sources scraped
AI-scored
Every lead, 0–100

Recent work

A few recent projects, with what I did for each.

Boneheads BBQ restaurant website, shown on laptop and phone
Boneheads BBQWebsite design for a Halifax barbecue restaurant.
Maple Print 3D custom 3D printing shop website
Maple Print 3DWebsite design for a custom 3D printing shop.
South Shore Eye Clinic optometry website
South Shore Eye ClinicWebsite design for an optometry clinic.
Valley Family Optometry website
Valley Family OptometryWebsite design for an optometry clinic.
Terra Screws ground screw foundation company website
Terra ScrewsFull rebuild. Scripts loaded went from 64 to 1 and text contrast from 1.3 to 7.11.Read the case study →Visit terrascrews.com ↗
Sackville Optometry website
Sackville OptometryGoogle Business Profile and on-site SEO fix. Reviews went from 26 to 42 in a week.Read the case study →
GoLocal Quote website
GoLocal QuoteAI lead intelligence dashboard for the sales team. Every lead scored from 0 to 100.Read the case study →
Rise Counselling Collective website, shown on laptop, tablet and phone
Rise Counselling CollectiveSquarespace to a custom site with an admin panel. All 20 old addresses redirected.Read the case study →Visit risecounsellingcollective.com ↗

Concept redesigns

Demo sites I built to show local businesses what a modern, fast rebuild could look like. These are concepts, not live client sites. Each business and its brand belongs to its owner.

Concept redesign homepage for Barrelling Tide Distillery
Concept redesign

Barrelling Tide Distillery

Craft distillery, Port Williams NS

View live demo ↗

Serving Halifax and the HRM

I am based in Halifax and work remotely with small businesses across Halifax Regional Municipality and the rest of Canada. For local businesses, the work comes down to being easy to find and easy to contact when someone nearby searches.

Halifax

Websites and local SEO for restaurants, clinics, trades and shops that need to show up when people search nearby.

Dartmouth

Rise Counselling Collective in Dartmouth moved from a Squarespace template to a custom site with all of its old addresses redirected.

Bedford

Google Business Profile and on-site SEO so Bedford customers find the right hours, services and reviews on Google Maps.

Sackville

Sackville Optometry went from 26 to 42 Google reviews in a week after a profile fix and an on-site SEO pass.

Across HRM

Cole Harbour, Clayton Park, Fall River and the rest of HRM. Everything works over email, phone and video.

From the blog

Plain-English guides on local SEO, websites and AI tools for small businesses. See all articles →

What clients say

Real, verbatim Google reviews. See all reviews on Google →

★★★★★

"Hudson helped us fix several SEO issues and optimized our Google Business Profile. Within a week our reviews went from 26 to 42. Fast, easy to work with, knew exactly what needed to be done."

Sackville Optometry
★★★★★

"Hudson did a phenomenal job on my company's website. Lightning fast with edit requests and super easy to work with. His prices are great."

Brizzy
★★★★★

"He instinctively knew exactly what we were looking for in web design, which resulted in minimal revisions. By far the easiest process ever."

Jenell Masse
★★★★★

"Hudson was professional, responsive, and strategic while designing our website! He took our vision and created a beautiful website that makes it easy for potential clients to find us and inquire to work with us. Would definitely recommend!"

Rise Counselling Collective

See all reviews on Google

About

I'm Hudson Latimer. I build websites, fix what's broken on the ones businesses already have, run local SEO, and set up practical AI tools for small businesses across Canada.

Based in Halifax, Nova Scotia, working remotely with clients across Canada. No account managers, no subcontractors. One person, start to finish.

IT Programming graduate, Nova Scotia Community College (NSCC), 2026.

I build it first. If you don't love it, you don't pay.

Common questions

The things people usually ask before we start.

How much does it cost, and what affects the price?
Starting prices in Canadian dollars: a website audit from $50, a cleanup from $500, a full rebuild from $1,500, local SEO and Google Business Profile setup from $400, and an AI tool from $300. The final price depends on the size of your site, how much needs fixing or building, how many pages and features you need, and how much content you can supply. I quote every job up front, so you know the number before anything starts. See the pricing section for what is and is not included.
Do I really only pay if I like it?
For a full website rebuild, yes. I build a working draft first and you only pay if you want to keep it and launch. Audits, SEO work, and AI tools are scoped and quoted up front so you always know the number before anything starts.
What happens if I do not like the draft?
You owe nothing. For a rebuild I build a working draft first. If it is not right, or you decide not to go ahead, you walk away without paying.
How do revisions work, and how many are included?
Revisions happen at the draft stage. You review the real site and we adjust it until it feels right, before you decide. After launch, one round of changes is included. Larger changes after that are quoted separately.
Who owns the site, domain, and content after launch?
You own your content and the finished site. Your domain should be registered in your name, and that is how I set it up. If you ever want to move to another developer or host, I hand over what you need.
What about hosting and ongoing maintenance?
Hosting and your domain are separate from the build price. I set them up correctly and tell you what they cost before launch. Many small business sites are inexpensive to host and need little upkeep. Ongoing maintenance is optional and quoted separately if you want it.
How long does a project take?
Local SEO fixes can show results within days. A full website rebuild usually takes a couple of weeks from the first draft to launch, depending on how fast we trade feedback. Smaller fixes and audits are often turned around in a few days.
Will I lose my Google ranking or my email if you move my site?
No. I redirect every old page address to its new one so existing search rankings carry over, and I leave your business email untouched during the domain changes. This is a normal part of every rebuild, not an add-on.
Can my team update the site ourselves afterward?
Yes, when you want that. I can build an admin panel so you can edit text, photos, team profiles, services, and FAQs without touching code or paying a developer every time something changes.
Do you only work with businesses in Halifax?
No. I am based in Halifax, Nova Scotia and work with businesses across HRM, including Dartmouth, Bedford and Sackville, and remotely with small businesses across Canada. Everything can be handled over email, phone, and video.
What do you need from me to start?
Just a short message about your business and what is not working. If you already have a website, a link to it helps. From there I can tell you, plainly, what is costing you customers and what I would do about it.

Get in touch

Tell me about your business and I'll tell you, plainly, what's costing you customers.